LONDON — Paul Mescal, George MacKay, Salma Hayek Pinault and Pierpaolo Piccioli all attended the opening of “Gucci Cosmos” at 180 Studios at 180 The Strand, where new creative director Sabato De Sarno and Jean-François Palus, interim president and chief executive officer of Gucci, greeted guests as they came in.
Guests had the opportunity to experience the exhibition through its entirety, which eventually led to the party room, dimmed in red light to match De Sarno’s signature color that he has quickly established at the brand.
The xx’s Romy performed a DJ set that included her hit track “Love Her,” which was featured in De Sarno’s debut show at Milan Fashion Week last month. Femi Koleoso and Jayda G also took turns on the music podium.
Daisy Edgar Jones, Micheal Ward, Leah Williamson, Lila Moss and David Sims attended the exhibition-cum-show, where pasta and risotto were being passed around as two bars operated to serve Champagne and cocktails.
“Gucci Cosmos,” which made its debut in Shanghai in April, will be staying in London until Dec. 31 with a touched-up appearance and new concepts that take into consideration De Sarno’s vision.
The exhibition has been a collaboration process between British artist Es Devlin and Italian fashion theorist and critic Maria Luisa Frisa, who has curated a selection of images, objects and illustrations that tell the story of the brand’s 102 years of craftsmanship within fashion and the wider culture.
The rooms inside “Gucci Cosmos” touch upon the key moments that have made the Italian brand a household name; revisits Gucci’s colorful archive with nuggets of nuances dotted around each corner and inside each drawer, and dives into what an Anglophile its founder Guccio Gucci was.
The London iteration includes two new rooms thought out by De Sarno with Devlin.