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Latest in Intimates

Veronica Beard, Petite Plume Partner on Sleepwear Collection for Holiday

The codesigned capsule is a five-piece collection, including a sleep mask.

Femmy Awards 2023 to Honor Adore Me, Aubade and Fashion Forms

The annual awards event on Tuesday night will honor excellence in the intimate apparel industry.

Victoria’s Secret Will Premiere ‘The Victoria’s Secret World Tour’ Sept. 26

The Prime Video show will be part fashion event and part documentary.

Frederick’s of Hollywood Names Candice Cuoco Creative Director

The fashion designer and stylist is working to modernize the heritage lingerie brand.

Spanx Enters the Petite Shapewear Category

The first product is the OnCore High Waisted Mid Thigh.

FullBeautyBrands Acquires Cuup, a Digitally Native and Size-inclusive Intimates Brand

The Cuup acquisition comes on the heels of FullBeauty's acquisition of Eloquii Inc. in April.

Victoria’s Secret Taps Designer Rui Zhou for First China Collaboration

The collection will hit stores on July 25.

Paka Launches Nontoxic Essentials

Paka founder Kris Cody is expanding his eco-friendly alpaca apparel offering with the launch of Paka…

Cosabella Celebrates 40th Anniversary With Forte Collection

Cosabella is launching its latest collection, titled Forte, in honor of its 40th anniversary.

EXCLUSIVE: Etam Will Open Its First U.S. Store in Miami

The 3,000-square-foot location in Dadeland Mall comes 16 months after the French innerwear retailer entered…

Curve Show Heads to Miami With Paraiso Swim Week

Curve plans activations and experiences from June 8 to 11, including a runway show.

Wolford, No. 21 Release Capsule Collection

Dropped on Thursday, the range includes jumpsuits, dresses and leotards embellished with lace motifs or cut…

Aubade Unveils More Realistic Visual Brand Direction

With the tag line "live your desire," the French lingerie brand wants to highlight female empowerment as it…

Hanes Releases Originals Collection

The men's and women's collection offers "modern essentials" across loungewear, activewear and underwear. 

EXCLUSIVE: Parade Expands Into Underwire Bras

Parade is looking for "world domination" and "ubiquity" as it expands to become a full-service line with a…