Riley Keough is the new face of Chanel.
The star of the popular Amazon Prime series “Daisy Jones and the Six” has been appointed as a house ambassador and will appear in the French fashion house’s spring 2024 campaign, Chanel said Thursday.
The U.S. actress, director and producer was a guest at creative director Virginie Viard’s show in Paris this week, dressed in a swinging cream tweed coat dress accessorized with white two-tone booties and a boxy black quilted handbag.
Keough has been close to the house for the last decade, wearing Chanel to events including the 2017 Golden Globes ceremony and the 2016 Toronto International Film Festival. She attended the brand’s cruise 2023 show in Los Angeles in May, as well as its haute couture display in Paris in July.
The granddaughter of Elvis Presley is friends with longtime Chanel ambassador Kristen Stewart, after starring together in “The Runaways.” Keough has also appeared in films including “American Honey” and “Mad Max: Fury Road,” as well as series “The Girlfriend Experience” and “The Terminal List.”
“She’s the best thing in everything she’s done,” Stewart was quoted as saying in a profile of Keough in the September issue of Vanity Fair.
“Because she’s not acting. She’s a solid sender. She’s always being honest, and that’s a vulnerable place to put yourself. And I don’t mean that to belittle any project, but there are some actors that just can’t do anything uninteresting,” she added.
Keough has been nominated for an Emmy award for her performance in “Daisy Jones and the Six,” for which she also recorded an album, and won the Camera D’Or award at the Cannes Film Festival last year for “War Pony,” her directorial debut with Gina Gammell.
She is a cofounder of production company Felix Culpa, which is behind films and TV series including “Manodrome” and the upcoming “Under the Bridge,” in which she will also star.
Keough joins a roster of faces at Chanel that also includes Margot Robbie, Penélope Cruz, Lily-Rose Depp and Marion Cotillard.
The luxury brand supported Sofia Coppola’s new film “Priscilla,” which tells the story of Priscilla Presley’s relationship with Elvis Presley. Keough was named the sole custodian of Elvis Presley’s historic home, Graceland, and the family shares of Elvis Presley Enterprises following the death in January of her mother Lisa Marie Presley, Elvis and Priscilla’s only child.