Gwyneth Paltrow arrived at the launch event for Good.clean.goop, her mass-market beauty and wellness brand, on Wednesday in Santa Monica, Calif., in head-to-toe Barbiecore pink. Paltrow wore a pink wool sweater with a ribbed hemline and a coordinating pink skirt. She completed her ensemble with gold ankle-strap heeled sandals.
![SANTA MONICA, CALIFORNIA - OCTOBER 18: Gwyneth Paltrow Celebrates The Launch Of good.clean.goop at Goop on October 18, 2023 in Santa Monica, California. (Photo by Stefanie Keenan/Getty Images for good.clean.goop)](https://wwd.com/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
During the launch event, media personality Justin Sylvester interviewed Paltrow about her beauty tips and where she sees the beauty and wellness industry heading. Paltrow first launched her lifestyle company Goop in 2008 as a weekly e-newsletter. In 2012, Goop launched an online shop and became an e-commerce platform.
On Wednesday, WWD reported Paltrow’s launch of Good.clean.goop. The mass market brand is available at Target stores, target.com and will launch for sale on Amazon beginning Sunday.
Gwyneth Paltrow’s main Goop line is known for its higher-end products, such as its $150 Youth Peptide Serum and its $125 Microderm Instant Glow Exfoliator. Good.clean.goop aims to make her Goop products more widely accessible at a more entry-level price point with prices ranging from $19.99 to $39.99. The line is divided into three categories: the “cleanical,” the “botanical” and the “superfood.” The cleanical is focused on clinical performance, the botanical goods are formulated with plant-based ingredients and the superfood items are food-derived.
Good.clean.goop launched with 10 products ranging from a foaming jelly cleanser to an aging serum. “I’m so excited for more people who are curious about clean beauty — or who simply appreciate a quality cream or a hardworking cleanser — to be able to try our new line of essentials,” Paltrow said in a statement.
The actress’ outfit choice reflects the ongoing Barbiecore trend made popular by Greta Gerwig’s pink-centric “Barbie” movie which became a billion-dollar box office hit.