Versace has unveiled a new corner at Harrods, dedicated to its home line.
Located on the third floor of the luxury department store, the 1,722-square-foot space is marked by columns, muted shades and wood and marble-effect coverings and displays the brand’s signature clash of influences, from Baroque to ancient Greek culture.
Opened Wednesday, the space is divided in several areas, each showcasing a different collection from the Versace Home line, which is manufactured and distributed by Luxury Living Group.
The rooms include the “Zensational” collection, featuring a modular sofa, chaise lounge, coffee table and pouf; the “Stiletto” range, inspired by the sharp lines of the fashion house’s heels; the “La Greca” line featuring the Greca motif as monogram across a bookcase, mirror, armchair and vanity desk, and “Medusa,” offering a sofa, throne-chair, bar cabinet and upholstered bed, marked by the signature symbol of the brand. Bed linen sets, lamps, mirrors and vases are also among the products displayed at the corner.
As reported, Versace Home was previously manufactured internally, but in 2021 the company unveiled the first designs under the licensing agreement inked in fall 2020 with Luxury Living Group, which is part of Lifestyle Design Group.
Versace was one of the first fashion houses to launch home interiors in 1992, focused first on textiles. Porcelain tableware collections followed, inspired by the brand’s distinctive patterns, such as the Baroque themes and the Medusa head and some of the prints from the fashion collections, such as the Jungle one forever associated with Jennifer Lopez and her 2000 Grammy Awards dress.
The product assortment has grown to include furniture, wallpaper and accessories, including candles and even sculptures. The agreement with Lifestyle Design pertains mainly to Versace’s furniture. The brand’s textiles and accessories continue to be produced internally, while Rosenthal remains its ceramics licensee, which celebrated a 30-year collaboration this year. AS Création and Gardenia Orchidea continue to produce Versace’s wallpaper and floor tiles, respectively.
The Italian brand presents its new home collections during Milan Design Week, often staging special installations. For one, last year the company partnered with architects and designers Roberto Palomba and Ludovica Serafini on a set-up at the city’s Palazzo della Permanente, while previous projects included an exhibit developed in collaboration with interior designer Sasha Bikoff and artist Andy Dixon and staged at Versace’s storied palazzo in Via Gesù.