LONDON — Overtaking its sister brand Prada, Miu Miu has become the number-one brand in the Lyst Hottest Brands Index for the third quarter. Ferragamo also moved ahead, entering the top 20 brand ranking for the first time.
According to data gathered by the London-based shopping platform, searches for Miu Miu rose 16 percent in the quarter. The brand’s logo cashmere cardigan was named the second-hottest product with searches up 44 percent.
During the three-month period, the brand collaborated with Church’s; unveiled a star-studded committee including Miuccia Prada, Ava DuVernay, and Maggie Gyllenhaal for Miu Miu Women’s Tales; and took over the Malibu Pier for a seaside fete, with guests including Gigi Hadid, Zaya Wade, Halle and Chloe Bailey.
In second place was Loewe, which topped the list for the first time last quarter after signing K-pop sensation Taeyoung. In September, Loewe revealed the Chinese actress Yang Mi as its newest global ambassador.
![The Lyst Index’s hottest brands list for third quarter 2023.](https://wwd.com/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
Jacquemus was one of the fastest risers on the hottest brands list, jumping six spots to claim ninth place, its highest ranking to date. Searches for the label increased 17 percent this quarter, with Gigi Hadid named as the face of its fall 2023 Le Chouchou collection.
Burberry reentered the top 10 for the first time since the second quarter in 2022, at number 10. It has been capitalizing on the work of new designer Daniel Lee and the momentum from London Fashion Week.
Burberry was also named as one of the most influential brands in the spring 2024 season by influencer analytics firm WeArisma.
![The Lyst Index’s hottest product list for third quarter 2023.](https://wwd.com/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
Maison Margiela’s Tabi mary jane, with its cloven toes, took the top spot as the hottest product in the index for the quarter. Tabi searches spiked 342 percent in September following the viral TikTok storytime titled “The Tabi Swiper,” which took the internet by storm.
Cos, which returned to New York Fashion Week in September, also made the list in the form of its quilted bag, which was the third most-wanted product.
It was followed by the Nike x Martine Rose Shox MR4 mule, which witnessed a 70 percent spike in searches. Its popularity dovetailed with an overall rise in searches for European football-style boots, or cleats, in the third quarter.
In a similarly athletic vein, searches for New Balance 550 sneakers soared 44 percent after Taylor Swift made an appearance at a Kansas City Chiefs game, simultaneously driving her boyfriend Travis Kelce’s jersey sales up by nearly 400 percent.