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It’s almost the most wonderful time of the year for beauty lovers: The best Black Friday beauty deals of 2023 are fast approaching. While you’re probably just beginning to break out your cozy sweaters for the chilly months, major sales are already rolling in. Of course, Black Friday beauty sales won’t officially kick off until November, but we’re already spotting exciting discounts on editor-loved prestige products across makeup, hair care, skin care, and beauty tools galore.
Since Black Friday is still a few months away — though it always approaches faster than we expect — we don’t quite know all the details on the beauty bargains yet. But we can share some intel and recommendations based on last year’s mega-sales to help you prep your holiday beauty haul. Hint: Keep tabs on all the top beauty destinations for Black Friday skin care deals, markdowns on beauty gift sets, fragrance gift sets, Shark hair styling tools, and the best Black Friday makeup deals to score the biggest bang for your buck.
For instance, the Ulta Black Friday sale historically offers steals on regime-refreshing essentials, such as face serums, viral TikTok beauty products, hair care items, top-rated hair styling tools, and everything in between. And the Sephora Cyber Monday Sale is likely to impress again this year with perfume deals and discounts on colognes for men. Black Friday beauty deals are always prime time to grab a gift for everyone on your list, whether you’re shopping for gifts for women — like your girlfriend, wife, or mom — or snagging a self-care themed gift for him.
To get you in the spirit, we’ve sifted through our favorite beauty retailers to spot the best early beauty deals of 2023. Remember to bookmark this page, as we’ll keep it updated with the best official Black Friday beauty sales as they roll in.
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Shark HyperAir IQ Hair Dryer
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This hairdryer does get your hair dry fast but without using high heat, so it is less damaging to your hair (especially if it is color treated).”
Price upon publish date of this article: $153.93
Related:
Shark FlexStyle Review
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Boysmells Holiday Mini Candle Trio Set
- What’s included: 3 x 3 oz candles in Incensorial, Figurare, Broken Rosary fragrances
- Sephora Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “These are the most amazing smelling candles I’ve ever been gifted and it genuinely made me sad when I finished them. Beautiful scents for the home!”
Price upon publish date of this article: $46.20
Related:
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Anastasia Beverly Hills Brow Care Kit
- What’s included: Full-size Brow Wiz Skinny Brow Pencil and Mini Brow Genius Brow Serum
- Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “The brow pencil works great. After using the serum for two weeks, I can totally see a difference. I was skeptical for sure, happy that it works.”
Price upon publish date of this article: $25
Related: Best Eyebrow Growth Serums
NuFace Trinity Complete
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This is amazing!!! I’ve been using it for six months and I can not believe the difference it’s made in my face!! I use it 5 days a week and stay pretty consistent. I’ve had Botox and fillers, but this has made a bigger difference in my face.”
Price upon publish date of this article: $413.17
Related: Best Skin Care Tools
Drybar Prep Rally Prime & Prep Detangler Set
- What’s included: Prep Rally Primer & Prep Detangler Spray (5 oz.), SuperLemon Drop Daily Detangler Brush, and Hold Me Hair Clips (4 count)
- Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “This is a great care and provides me with all the essentials I need to make sure my hair is nice and neat. This is one of my favorite brushes. It doesn’t pull out my hair and works very smoothly. I love the clips for hair styling and the spray is also one of my favorites, and it smells really great.”
Price upon publish date of this article: $29.40
Heretic Dirty Hinoki Eau de Parfum
- Fragrance notes: Hinoki, thyme, frankincense, and woody spices
- Sephora Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “This is one of my all time favorite fragrances. I love that it smells like walking through a pine forest — it’s so comforting and grounding. If you like woody scents that smell like forest and incense, you’ll love this perfume.”
Price upon publish date of this article: $115
Therabody Theragun Pro Device
- Dermstore Top-Quality Store Badge on Google: 4.5/5 stars
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This is the real deal! I have tried the cheaper massagers and they don’t hold a candle to the power of this massage gun. This is definitely professional grade.”
Price upon publish date of this article: $41.99
Sunday Riley Radiance Set
- What’s included: Full-size Good Genes All-in-One Lactic Acid Treatment (1.7 oz.) and travel-size C.E.O. 15% Vitamin C Brightening Serum (0.5 oz).
- Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “I tried every vitamin C serum on the market. This is by far the best. My dark spots are for sure brightening up. I am not going to waste my money on trying new products anymore. This is the one.”
Price upon publish date of this article: $79.80
Related:
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Benefit Cosmetics They’re Real Mascara & Eyeliner Set $80 Value
- What’s included: Two full-size They’re Real! Lengthening & Volumizing Mascara in Jet Black and full-size They’re Real! Xtreme Precision Waterproof Liquid Eyeliner
- Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “This has been my go-to mascara for several years because it’s easy to apply, gives my lashes volume and length, and, best of all, is smudge free. This is a holy grail liner too.”
Price upon publish date of this article: $39
Augustinus Bader The On the Go Refresh Set with TFC8
- What’s included: The Rich Cream (0.5 oz.), The Cream (0.5 oz.), and The Eye Cream (0.1 oz.)
- Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What reviewers say: “I love this brand and their rich cream. This is a great value set to try both their best sellers! The cream is very moisturizing and dare I say the best on the market. It’s rich but not oily and works wonders as a night cream for me. It also deeply hydrates on plane rides and over the cold harsh winter months.”
Price upon publish date of this article: $112
Related: Augustinus Bader Rich Cream Review
When Is Black Friday 2023?
Every year, Black Friday is the day after Thanksgiving. This year, it falls on November 24th, with sales running throughout the weekend and into Cyber Monday on November 27th. But you don’t have to wait to save on skin care and more: Many early sales have already started in anticipation of the biggest shopping event of the year. So, to refresh your beauty routines this fall and winter, look to top beauty retailers like Sephora, Amazon, Ulta, and keeps tabs on the websites of your favorite beauty brands for the best beauty bargains to kick off the holiday season.
Is Black Friday the Best Time to Buy Beauty Products?
Of course — Black Friday is a fantastic time to score steep savings on all kinds of beauty essentials. Whether you’re prepping your beauty routine for the harsh winter ahead, giving your beauty stash an early refresh for the New Year, or shopping for luxurious beauty goodies to gift, our favorite retailers and beauty brands are giving you a pass to shop the best of the best at a discount. It’ll be prime time to stock up on your holy grail beauty items while they’re at a bargain or snag a popular product you’ve been coveting all year. It’s also a great time to experiment with new products, since there’s far less harm in testing an item that’s price dropped.
Which Beauty Retailers Have the Best Black Friday Deals?
Based on last year’s Black Friday, these brands and retailers will likely have the best Black Friday 2023 beauty deals:
- Sephora Black Friday Sale: It’s about to be the most wonderful time of the year, because Sephora’s annual holiday sale is likely to make a return in 2023. If Sephora’s Black Friday sales are anything like last year’s, they’ll begin at the beginning of Thanksgiving week and last through Cyber Week. In 2022, the majority of Sephora’s beauty offerings saw super rare discounts up to 25 percent off, with even bigger bargains on select products, and special perks for Beauty Insiders like free shipping and bonus gifts.
- Ulta Black Friday Sale: Last year, Ulta kicked off the season of giving by surprising shoppers with a full week of price slashes. Annually, the discounts tend to peak at 50 percent off and cover the range of top-rated beauty products, including sales on beauty bundles, makeup brushes, and special Morphe Black Friday discounts and Clarins Black Friday Black Friday deals. In 2023, we’re hoping they repeat history and offer extra perks, like luxe gifts with purchase and free shipping.
- Amazon Black Friday Sale: Amazon Prime Day isn’t the only time to catch bargains on top-rated Amazon beauty products, because mega deals on the best hair dryer brushes, face masks, hair masks, and other self-care essentials often pop back up for Black Friday. Make sure to keep a watchful eye on Amazon’s site as Thanksgiving grows nearer, because the retailer will likely be dropping prices early, on top of their routine beauty flash sales.
- Dermstore Black Friday Sale: Dermstore’s annual Black Friday and Cyber Monday sales wowed in 2022, with price drops on everything from prestige skincare brands like Elemis, Dermalogica, and EltaMd, to high-tech dermaplaning tools, facial cleansing brushes, and bikini trimmers. While Dermstore’s sale page is constantly brimming with must-have beauty buys, you won’t want to skip out on the retailer’s annual jaw-dropping deals that only come around for Black Friday and Cyber Monday.
- Nordstrom Black Friday Sale: Nordstrom’s Black Friday sales are nothing short of an extravaganza. Annually, Nordstrom offers holiday deals on thousands of select sale items and even steeper steals on beauty products from their clearance page. Year-round, Nordstrom is a destination for beauty gift sets from top brands across skin care, hair care, makeup, and body products, so if the discounts rack up to 60 percent off like last year, everyone on your gift list will be in for a treat.
- Tatcha Black Friday Sale: If you’ve been coveting a prestige skin care product from Tatcha, November’s your chance to score big once-a-year discounts. The brand’s previous holiday sales launched on Cyber Monday and lasted through the Thursday after Thanksgiving, with 25 percent off of all beauty products and multiple free gift offerings with qualifying purchases. Keep your eyes peeled for Tatcha sale announcements to come, because we’re nearly sure it’ll be to be worth the wait.
- Tarte Black Friday Sale: The 2022 Tarte Cyber Monday Sale was one of the largest discounts we’ve ever seen on the brand’s site. It lasted all the way through December 1, with 30 percent off discounts site-wide and an extra 55 percent off holiday-themed beauty items. They even gifted a free makeup product with a purchase of three or more items. If that sounds holly jolly to you, make sure to keep tabs on Tarte.
- Urban Decay Black Friday Sale: Urban Decay creates some of the best goodies to glam with and they’ll hopefully follow tradition by offering some major beauty bargain on Black Friday. In 2022, Urban Decay kicked off their sales a full week before the rest of the sales begun. Since the 2023 start date is not yet confirmed, we recommended bookmarking this article for sale updates as soon as they’re announced. If all goes according to last year’s plan, Urban Decay will offer the same 30 percent off discount on the entire site, along with specific product price drops for Black Friday and Cyber Monday.
- Huda Beauty Black Friday Sale: Huda Beauty’s biggest sale of the entire year always returns for Black Friday and Cyber Monday, and it’s the gift that keeps on giving, because it tends to last for over a week. In 2022, the brand offered a whopping 80 percent off site-wide, plus surprise gifts with purchase each day for carts that exceeded $150.
- Rare Beauty Black Friday Sale: We can’t wait to get our hands on discounted editor-loved Rare Beauty products this Black Friday. In recent years, Rare Beauty’s irresistible deals rolled all the way from Thanksgiving Day to Cyber Monday, with discounts on popular products and daily coupon codes. We’re hoping they’ll also bring back free full-size gifts with purchase, free shipping, and 15 percent off the entire site with a charitable donation to the Rare Impact Fund.
- Charlotte Tilbury Black Friday Sale: Celebrity makeup artist-loved products from Charlotte Tilbury are expected to go on sale this November in the brand’s annual Cyber Monday Sale. If this year is anything like 2022, you’ll be able to grab all kinds of discounted goodies through Tuesday, November 28. Last year, the site offered up to 30 percent off your entire shopping card through tiered sales and matching discount codes.
Does Sephora Have Black Friday Sales?
Absolutely. Sephora’s Black Friday beauty sales have previously offered steep discounts on skin care sets, makeup gift sets, special-edition holiday products, bonus markdowns on sale items, and more steals to get you in the holiday spirit. While Sephora has yet to share information on the 2023 Black Friday and Cyber Monday beauty sales, we have our fingers crossed that they’ll include similar deals as last year, like sweeping price drops up to 25 percent off and extra shopping and shipping privileges for Beauty Insiders.
How We Selected the Best Early Black Friday Deals
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.
To select the best early Black Friday beauty deals, we carefully sifted through top-rated beauty retailers to see what early deals they are offering, while comparing last year’s sales. Then we narrowed our search to what new skin care, makeup, hair, and beauty tools were on sale as well as tried-and-true products that were discounted. We considered customer reviews and made sure to include options to suit hair and skin types, along with the range of beauty preferences and applications. We also kept Google’s Top-Quality Store badges top of mind when deciding what retailers we wanted to feature. Learn more about us here.
Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. In her spare time, Olivia can be found scrolling beauty retailers for deals on top-rated products to upgrade her routines. Cigliano wrote the best Black Friday beauty deals story on September 18, 2023, and will continue to update it until Black Friday and Cyber Monday are over.