Ath-leisure
Lululemon Enters Bodywear With Bodysuits, Bralettes
The collection features bodysuits, bras/bralettes and tops.
Survey Finds 72% of Shoppers Prefer ‘Plastic-free Performance Wear,’ Brands Are Divided
Start-ups weigh in on new data regarding plastic-free performance wear.
Loft Celebrates 25 Years With Help From Ally Love and Lucy Hale
The company was started as a more casual and affordable collection than Ann Taylor.
Gen Art Turns 30 and Returns to NYFW With Special Events Geared for Consumers
Gen Art is helping TMPL Fitness to debut its first exclusive apparel collaboration.
EXCLUSIVE: Alo Breaks Into the Supplements Category
The launch marks a further expansion for the brand for consumers' holistic daily wellness.
50-year-old Canadian Lifestyle Brand Roots Plans for the Future
The brand has been well known for its jackets, bags, shoes and Olympic-wear over the years, and is re-issuing…
EXCLUSIVE: Vuori Debuts New Perspective in Performance for Fall 2023
The California-based activewear brand announces the launch of its innovative fabric Vuori BlissBlend and…
Research Reveals Insights Into What’s Driving the Future of Sportswear
The latest Launchmetrics report dives into sportswear, highlighting key trends and the brands who won the…
EXCLUSIVE: Vuori and Bala Announce Limited-edition Collaboration
The "cool girl" brands' collection gives fashion-forward fitness enthusiasts a versatile new accessory.
Saul Nash RTW Spring 2024
The aquatic collection was an ode to the London designer's heritage.
Pruzan Is for Running in the City
A running frustration with athleisure wear led to the brand Pruzan being born.
Alo Yoga Breaks Ground on New Virtual Store
The brand launches immersive shopping, fitness, fashion and beauty for phones, computers and Quest 2 VR…
EXCLUSIVE: Hanna Andersson Debuts Sustainable Kids’ Activewear
The premium kids' clothing brand launches its first activewear line. What's in store.
Salon International de la Lingerie Presses Reset
The trade show staged its first full-scale edition in three years under new organizer WSN, in tandem with…
Year of Ours Shares Team Spirit With Inclusive Community of Consumers
The founder of the L.A.-based activewear and lifestyle brand discusses answering the unmet need for…